Baby Sleep the Night TM
By Karen Bramall
Creator of The Five Stroke Rule TM
Gemma Wade
Gemma Wade

Being a mother of two, I fully understand how difficult and tiring being a parent can be. I understand how precious our children are to us and my aim is to help parents give their children (and themselves) one of the best gifts they can - the ability to sleep.

My interest in children's sleep originated from having my first baby, who was a truly terrible sleeper. At the time I hadn’t realised there was any help available and so I just accepted that having a baby meant having no sleep! I suffered with post-natal depression. 

I then went on to have a second baby - another terrible sleeper and when she turned 6 months old I sought help as I could no longer function on such little sleep.  It was affecting my relationship with my son and my husband and teaching her to sleep well truly changed my life. I soon realised this depression was purely due to lack of sleep.  At this point I had become obsessed with sleep (or lack thereof) and this obsession led me towards a new career. 

Teaching your child great sleep skills does not have to be traumatic, babies and children need to feel secure, safe and happy in order to sleep well and the methods I teach are gentle and caring, whilst still giving your child room to learn.

As a mother of two, I know how awful it feels when your child is awake all night but also how wonderful it feels when they are finally sleeping through the night. As your Sleep Consultant I will assess your child’s current routine and really get to know their needs and your concerns. I will then be able to help you implement a comprehensive Personalised Sleep Plan, specifically tailored to your baby. You will learn how to help your child to become confident, independent sleepers and in turn you will feel confident, empowered, supported and well rested.

I am based in the West Midlands but work with families from the UK and all over the world. If I am not able to visit you in your home we can just as successfully work together via Skype. I also know how difficult it is to find time in the day due to lack of childcare or work commitments and therefore offer evening and weekend consultations.

I have been personally trained by Karen Bramall, the founder of Baby Sleep the Night who has a decade of experience and whose methods have been used worldwide by thousands of families to quickly and easily solve their children’s sleep problems.

I’d be delighted to offer you a FREE 15 minute consultation to discuss your child’s needs and how I can help.

Scroll down to see testimonials from some of my Happy Clients...

Phone: 01384396379


One-to-One Sleep Solutions Package

This is the most popular package, and consists of:-

  • A preliminary evaluation. This is a comprehensive questionnaire about your child’s sleep habits and routines that you’ll fill out prior to our meeting. (Having this information in advance helps us make the most of our time together).
  • A private, 90 minute consultation in the comfort of your own home, or via Skype/FaceTime or telephone, where we’ll discuss strategies, troubleshoot possible problems and learn how to address bedtime, naptime, nightwakings or any other specific issues you might be dealing with.
  • A detailed, fully customized sleep plan, that I will prepare for you after the conclusion of our meeting.
  • Four follow-up telephone calls during the first week following the consultation. These follow-up calls last about 15 minutes, and we’ll use this time to deal with any setbacks you might be having or answer any general questions.
  • One week of e-mail support. After your four follow-up telephone calls have been used, you still have an additional week of e-mail support where you can email me once daily, excluding Sundays I will always aim to reply to your queries within one working day.

The total cost for the One-to-One Sleep Solutions package for a baby or toddler in a cot is £245 by Skype/Facetime/Phone. If your child is in a bed this package is £265 due to the complexity of the plan.

Face to face consultations are available within a 30 minute driving radius of Stourbridge (further distances can be accommodated with additional travel expenses– please call for details)

New-born – Get it right from the Start Package

This is a comprehensive training plan helping parents of new-borns train their little ones to have fabulous sleep skills from a very young age and can be implemented from day one! Getting an early start in establishing healthy sleep habits is a huge advantage for both babies and their parents. With this package, you will learn everything you need to teach your baby to be an independent sleeper right from the beginning. It is a fantastic gift package for new parents too and consultations can take place before or after the baby has arrived. (gift certificates available and can be posted direct to the lucky couple if required) It consists of:-

  • A private 60 minute telephone or in-home consultation. We will discuss how to establish a healthy sleep plan for your new-born, discussing sleep needs, schedules for feeding, naps and bedtime, how to help teach your baby the difference between day and night, creating the right sleeping environment, strategies to encourage sleep, when to expect your baby to be sleeping longer stretches, and common sleep issues that can be easily avoided.
  • A detailed sleep plan. If you are expecting, the gentle, caring techniques in your sleep plan will teach you how to create an independent sleeper from day one, and will give you a flexible guide to quickly bring some routine, when baby arrives, to a time of your lives which can otherwise become quite overwhelming. If you baby has already arrived, your sleep plan will be fully customized for your family.
  • One follow-up phone call. If you are following a sleep plan from the beginning then you will find your baby is naturally developing wonderful independent sleep skills, you may find you have some questions so we will schedule a telephone call within 2 weeks of the baby’s birth just in case (if you are expecting) or within 2 weeks of consultation (if you already have your baby at home). These calls typically last about 15 minutes.
  • Two follow-up e-mails I will give you my personal email address so you can email me on two occasions with any questions or concerns any time within the first 3 months of your baby’s birth or our consultation. After 3 months you can purchase another week of email support at any time should you need it .

The total cost for the New-born – Get it right from the Start Package is £125 By Skype/Facetime/Phone

Face to face consultations are available within a 30 minute driving radius of Stourbridge, (further distances can be accommodated – please call for details)

The Refresher

It is not uncommon for babies and toddlers who have been taught to be great sleepers to ‘test the boundaries’ from time to time. This option is for parents who have met with me in the past, but are looking for a ‘refresher’. This is a popular option for past clients who have recently had a new baby – or who are expecting in the near future. It consists of:-

  • A private, 60 minute consultation, usually by phone or by Skype, during which we’ll use to discuss any particular challenges you are having with your child. Since we’ve already worked together, a full hour is usually more than enough time to cover all your questions and concerns.
  • Optional 2x follow-up emails that you can use to send me any additional questions that might come up as you get things back on track. I’ll aim to respond to your email within one day.

The total cost for the Refresher Package 60 minute consultation is £95, with 2x optional emails £125

The Overnight

This personal support package is for those who want me at your home (in the Stourbridge area) for assistance on the night you choose to implement the program. Further distances can be accommodated – please call for details This consists of:

  • A preliminary evaluation This is a comprehensive questionnaire about your child’s sleep habits and routines that you’ll complete prior to our meeting. (Having this information in advance helps us make the most of our time together.)
  • 15 minute phone consultation to discuss details of the overnight support- time,requirements etc.
  • Private In-Home/Overnight Support I will join you prior to your child’s recommended bedtime and stay overnight until 7:00 am the next morning. The consultation will take place in the comfort of your home and we will begin your journey to great sleep together.
  • A detailed, fully customized sleep plan This will be prepared for you after our consultation and after the nights stay so you have your own personalized plan to help guide you through the upcoming nights.
  • Four follow-up telephone calls Four phone calls, typically lasting 15 minutes, can be scheduled for the first week following the consultation. We’ll use this time to deal with any setbacks you might be having or answer any general questions.
  • One week of e-mail support After your four follow-up telephone calls have been used, you still have an additional week of e-mail support if any questions arise. You will have my private e-mail address and I’ll respond to your emails within 1 business day

The total cost of the Overnight Package is £895


‘After 6 months of very little sleep I knew we had to do something about Albie’s sleep pattern. A family member told me about Gemma’s Facebook page, so I had a look.
I read all of Gemma’s testimonials and about her and I knew we needed to contact her. I was adamant I would not do ‘cry it out’ and also didn’t want my breastfeeding journey to change. We had a 15 minute consultation with Gemma, and she discussed our situation and told us a little bit about herself. She was so friendly and reassuring that we weren’t doing anything wrong. We decided to go ahead with Gemma, and a few days later had our consultation via FaceTime. Gemma discussed in detail how the plan would work and reassured us and answered any questions we had. Night 1 was difficult and there were a few tears, but we were able to reassure and comfort Albie every step of the way. By night 2 Albie was sleeping through the night, and has continued to do so since.
We cannot thank Gemma enough, sleep deprivation is like torture and now we are all getting more sleep and we couldn’t be happier as a family.

Thanks so much Gemma!’

From Amy and Gary,  Halesowen , baby Albie 6 months 


We used Gemma’s service when we had found ourselves stuck in a routing of feeding our 10 month old boy to sleep. 

He refused to let anyone or anything else settle him apart from feeding from me. 

We had tried other techniques ourselves and had read a lot online that gave conflicting answers and routines to solve the problem. We turned to Gemma and since then have not looked back!  She was super friendly, offered to come to the house to meet us and discuss our current routine and what we wanted to achieve. She didn’t pass judgment or make us feel in the wrong which is something I think all parents struggle with. 

Gemma’s plan was perfect, the first few nights were a struggle for us but she was there for any questions we had and kept us going with support and positive feedback which we were so grateful for. Our baby boy was particularly stubborn but she kept us going and came forward with things to try to help solve new problems. Thanks to her support, guidance and perfect sleeping plan we now have a happy 1 year old who is sleeping unaided through the night. He has easily self settled through teething and illness since introducing the routine. 

Nights away are also now particularly easy as the routine it is also easily passed onto to friends and grandparents which is perfect!

We would like to say a big thank you to Gemma and would recommend her help and expertise to anyone seeking assistance with their child’s sleep!

P.S We have never slept better 💤 

Jessica and Jonathan parents to Jacob age 12 months, Stourbridge 

I contacted Gemma in sheer desperation as didn't know how to juggle my week old baby as well as my 2 year old son who wouldn't self settle.
My son (who had always been fed/rocked to sleep) would also wake in the night and need cuddling back to sleep but could often be awake anywhere between 1-4hrs which was not an option with a newborn!  

After starting the plan, by night 2, my son nodded off within 10 minutes all by himself and slept through - I couldn't believe it! There were a few testing moments & tears which Gemma said to expect but 4 weeks later, I'm now able to say goodnight to my son at 7:00pm, turn his light off, leave the room and he goes to sleep on his own and sleeps right through to 6:00-7:00am. One month ago I honestly didn't think it was possible! 

Gemma's plan was very clear and simple to follow and thanks to her advice and support I now have a happy 2 year old who is better behaved in the day thanks to getting more sleep. Sadly my newborn hasn't quite perfected the art of sleep so no extra sleep for me just yet but I now know who to call if help is ever needed! 

Thank you Gemma for giving me my sanity back - am now less stressed, have more energy and actually have an evening where I can sit down and eat dinner with my husband. Just wish I had done it a lot sooner!

Fiona mum to Spencer age 2, Surrey 

I decided to find a sleep consultant as my 3rd baby hadn't slept for more than 3 hours at a time since birth.
From age 3 months to 6 months he had taken to waking almost every hour and we were on our knees with exhaustion as we also had a 2 year old and 4 year old. Gemma was highly recommended on a local parents networking page so we set up a 15 min consultation. From the start she was clear and confident and guaranteed she could help us. Better yet she offered face to face consultations and for me this made all the difference as most sleep consultants just do everything by email and phone. Gemma actually met all of us and reviewed my baby's sleeping arrangement. She offered options for how to deal with sleep training and put together a detailed plan to deal with all eventualities. The most important thing of all was the support. Gemma was in contact with us each day. We never felt unsure about what we needed to do. Our baby slept 9 hours the first night and was weaned off the dummy, rocking and feeding. Not only that, she helped us get a handle on his feeding routine which was important as he had reflux and had never drunk more than a few ounces at a time. I can honestly say the service is life changing and wholeheartedly recommend Gemma to anyone dealing with a poor sleeper. Most importantly- my baby is happier and content.

From Angelyn mum to Thoren 7 months. From Shirley 


Unable to cope any longer with what had become a 7 month nightmare of sleepless nights I turned to Gemma for a solution and thank goodness I did. Gemma put me instantly at ease and I knew after our initial chat that she could help me and my solution was just around the corner. I was very adamant that I didn’t want to jeopardize breast feeding and she took this and the needs of my older children into account.
I now have a peaceful household all night long, my older children are performing better at school without disruptive nights and I have my sanity back. I wish I had known about her earlier!

Jenny, mum to Jonty aged 7 months  GP from Worcestershire.



I couldn't face another winter of 430am get-ups, so I consulted with Gemma who devised a comprehensive, individually tailored plan for my child. She was comprehensive in explaining the plan and offered constant support in getting us started, even including a few tweaks along the way.

I am both happy and amazed to say that we have had a few "something past 6 wake-ups!! I hope this continues, but I honestly can't thank Gemma enough for sharing her knowledge and expertise.

Highly recommended!

Holly, mum to Freddie 22 months, Longbridge

I recently wrote a rather desperate email to the Baby Sleep the Night Team entitled ‘Edie the untrainable’ and within 48hrs Gemma had completely disproved my theoryabout our daughter. After an excruciating 3 months meticulously following the plan of another sleep trainer we turned to Karen & Gemma based on a few of our friends recommends. From the very first night 7pm came and went without event or the screaming/self combustion we’d become accustomed to. I’m still not 100% sure what wizardry has gone on but we are so hugely appreciative of all your wise words, the incredible unwavering support and ultimately our happy sleeping baby! We will sing your praise from the roof tops or to anyone who will listen forever more.
Thank you, thank you.
Steven, Hannah & Edie

When a friend first recommended babysleepthenight, I wasn't sure if they would be able to help as my son had just turned 3. Although he slept through the night it was getting him to sleep that was the problem. My husband or I would be spending up to an hour laying with him before he drifted off. This was not something we could continue with as a new baby was on the way. I contacted Gemma and she was very friendly and informative and went through the things she could help with and we discussed in detail our routines etc. She then drew up a plan of action step by step and we followed this by the book. It was amazing how well my son adapted and within days he was falling to sleep minutes after he was placed in his bed. I would highly recommend Gemma to anyone having sleep issues and would not think twice about calling upon her help in the future if we have problems with our new arrival. Thanks very much Gemma

Mum Rosie to 3 year old Edward from Portchester


I really cannot praise Gemma enough. I was having a nightmare with my second child sleeping through the night.
We were exhausted and just thought this was our life from now on. However after chatting with Gemma about our situation I felt like there was hope. She is so knowledgeable on this subject, we followed her advice and techniques, and within one night Albie was sleeping through, and we haven’t looked back since.
He’s now a great sleeper and goes 12hours through the night, as well as his sleeps in the day. And it’s all thanks to Gemma. She puts you at ease from the second you speak to her, and makes you feel like there is always a cure for whatever issue you are facing.
Would highly recommend and wouldn’t hesitate to call on her skills again if I ever need to.

From mum Laura with son Albie who is 7 months.  They live in Wollaston


At first I was really nervous about changing our daughters routine and doing the sleep training, however we found that from the first bit of advice Gemma gave it worked wonders! We changed her naps from two to one which helped with her to stay asleep at night. I was very apprehensive about the training as I cannot bear to hear her crying. But Gemma was really supportive and said we can take it as slow as we like, there's no rush. So immediately I felt better and reassured we were doing something I could work with.

Me and my husband were really pleased with the progress we made within a few weeks we'd gone from rocking her to sleep to her falling asleep in her bed. We would recommend the support of Gemma to anyone having difficulty.

14 month old baby Charlotte and happy mummy Laura  from Bristol

When I contacted babysleepthenight I had been umming and ahhing for weeks about whether or not to seek help. I knew in my gut we needed help but kept hoping that the sleep problem would just sort itself out. My baby had been waking hourly overnight for several weeks, Naps were frequent but short all day. I had a constantly tired baby and I was exhausted and Im sad to say that I was not enjoying new motherhood. One day I had had enough, I was crying every other day and my family were concerned I had or was getting postnatal depression... I knew it was exhaustion. So I got help and contacted Gemma through the website. I am so glad I did and I really wish I had just done it all those weeks ago rather then carried on struggling.  Gemma spent ages finding out our story and got to know us.
She made us a very clear and easy to follow plan. And I was adamant to stick to it. From the very first night there was considerable improvement. A few tears but the way I saw it is we were up crying so much anyway, these few seconds/minutes of tears were far less negative to my babies well being then the lack of sleep that was affecting him. Gemma’s approach was so gentle and allowed me to comfort my baby with a positive outcome for both of us... sleep! Yes he cried a bit... but ultimately the tears were hours less then when he was awake all night crying! Over the next couple of days not only did my baby sleep through the nights, he also started consolidating his naps for longer and fewer naps... was waking up happy and refreshed. Watching him learn this new invaluable skill of being able to go to sleep by himself and seeing him thrive made me beam with pride.  

Gemma has been caring and considerate of our needs as a family from day one. She has provided me with consistent and informative advice daily and she has been at the end of the phone or email whatever the time of day and given reassurance when I’ve needed it most. Gemma cares and is very much on this journey with you. 

I know there will be bumps along the way as my baby grows and changes, but thanks to Gemma I feel more empowered and confident to be able to help my baby find his way back to sleep again. 

Thank you so much Gemma 

Leila - Mummy to Robin 3.5 months, Lancing West Sussex


It’s like we have a different child!

Our 5 month old had very erratic sleeping patterns, going to bed for the night anytime from 6.30-9.30pm, we then had no idea what the night would hold. He was sometimes awake within an hour or two and would be wide awake for the next 3 hours & then up repeatedly through the night only being pacified with feeds, alternatively he would sleep 11 hours straight. Day time naps were also a mess, rarely sleeping more than 45 minutes and going for up to 9hr stretches with no sleep. He also only ever wanted mum, with his dad having never put him to bed or settled him.

Gemma took an in-depth description of his sleeping and daily habits & started formulating a plan. Just the initial conversation was helpful in giving us the confidence (he had been very ill when younger and this had knocked me back on everything) to initiate some of the approaches we had previously successfully used with his big sister, who has been a great sleeper from early on. What the plan did was highlight that we hadn’t been giving our baby clear signals that it was bedtime and that his bedroom wasn’t as conducive to sleeping as it could be. Talking with Gemma we agreed on an easy bedtime routine which he got on board with very quickly with bedtime and daytime naps- even his dad can put him to bed now. We approached his awakenings at night similarly which almost immediately stopped. He has been going to bed at 7pm and sleeping 11hours straight ever since, we even got through 2 teeth coming through. Day time naps are stress free, easy to do and a good length.

I have worked out that he must be getting now at a minimum at least 4hrs more sleep in a 24hr period than he was before. I now know what the night will be like and can plan around his daytime naps. Most importantly the miserable, chronically over tired, clingy baby is gone and I know have a very cheerful, giggly baby instead!

From Hannah, mummy to a very happy Edgar 5 months old . Chaddesley Corbett 

I just wanted to drop you a line to thank you for sending Gemma my way. From our very first Skype call I felt completely comfortable with her and secure in her knowledge of babies in sleep. Gemma has been there every step of the way in this journey we’re on to get Isabella sleeping through the night and I’ve known I can contact her if I needed to if I was worried or had a questions.

Gemma really has gone above and beyond in my view and I’m thrilled to say last night was the 4th consecutive night Isabella has slept through. I couldn’t have done this without her and I will always be so grateful for her unconditional help and support in something that was so important to us as a family. There were times when I felt like I wasn’t sure what I was doing and she reassured me, one night I panicked as I thought Isabella had Poo’d whilst asleep (it was wind) - I text Gemma immediately as I didn’t know what to do for fear of waking her (I knew changing her was the answer, but how not to wake her!) and I felt a bit stupid but she completely reassured me and guided me through, no judgement for being so silly - just support was give .

Thank you again and it’s my honest view that Gemma is and will continue to be a wonderful asset to Baby Sleep The Night.  What a brilliant person she is!

From Anne-Marie - Mummy to Isabella 13 months Croydon

When we got pregnant we promised ourselves that we would give our son or daughter whatever they needed and we would never leave him or her to cry. We read books on what to do and had a range of techniques we wanted to implement. When our daughter was born we felt love like never before and restated the promise to always give her what she needed and never let her cry. From the very beginning it was always a challenge (to say the least) to get our daughter to sleep. Sometimes she cried for hours as we rocked, sung, and shushed her. When she went to sleep, however, she would sleep pretty well. We got 3 or 4 hour stints and we thought it was only going to get better. But 4 months hit and her sleep deteriorated to the point where she was sleeping for about 30 minutes at the most. At its worst she woke every 10 minutes. We were shattered. Every time she woke, we would pick her up, soothe her, and put her back down, only to have to do it again a few minutes later.

Despite the difficulty, we did not want to consider sleep training for a 4 month old baby. We read books and websites and the two extremes of leaving babies to cry and never letting them cry. Then there was the middle ground of picking up and putting down. We thought we had tried it all except leaving her to cry. We thought that would be cruel. We believed she just needed some reassurance, to be close to us, and that things would get better. But with no signs of improvement, and even having our daughter cry for long periods of time in our arms, we thought we had nothing to lose from trying the sleep training Gemma suggested, after we were put in touch with her through a friend.

In all honesty, we listened to the theory behind the sleep plan and what it would take to do it, and we didn’t agree with it. We concluded it was just another form of ‘cry it out’ in all but name. Gemma was more than compassionate, sharing her personal experience of her own children and we felt she really understood where we were coming from. She took our scepticism with openness and empathy and we discussed the plan in detail, made changes, and we were still unsure. We discussed it every night. We worried about doing it. But while we worried, our daughter’s sleep continued to be very poor and we continued to be shattered. We came to the conclusion that what we were doing was part of the problem and maybe Gemma was right that we were not giving her the ability to go to sleep by herself, as we were interfering too often and too soon. So we decided to give it a go - but the gentlest version of the plan we could think of. The first night was horrendous. She cried for 40 minutes despite our efforts to comfort her. We cried and questioned what we were doing. But the next night saw a significant improvement, and so did the night after that. And over the period of 10 days her sleep improved considerably.

We now put our daughter to bed and she goes to sleep with no (or very little) crying. She stays asleep for most of the night, waking only once to be breastfed. She is still only just under 6 months old, and small for a 6 month old baby so we weren’t expecting her to sleep the night without a feed until she was bigger. We get more sleep now than we have done since she was born, and this is without doubt due to Gemma’s plan, advice, and support. We are indebted to her for this. Our daughter has started to develop at a much quicker rate, improving her coordination, body movement, and social interaction. She seems happier -  smiling and giggling in a way she didn’t before. We are all much more rested. Thank you, Gemma. We would not be where we are now without you, and we wholeheartedly recommend you.

Louise & Matthew, parents to now sleeping baby Eva, 5 months from Sutton Coldfield


Our daughter, age 3, was having some difficulties going to sleep and staying in her own bed. Since the arrival of a new baby in the family, she had begun to wake frequently wanting to go into her daddy’s bed. Initially this wasn’t a problem, and at 4-5am daddy would take her to bed. Over time she started waking earlier and earlier until we got to the stage where she refused to go to sleep in her own bed, and would be in daddy’s bed from 9pm.  After our initial FaceTime conversation with Gemma we were reassured that we would be able to get our daughter sleeping well again. The plan Gemma gave us was described in detail and she helped us understand where things had gone wrong and why strategies were going to be used. It was complicated in some respects but clearly written down step by step so we were able to follow it easily. We felt comfortable and confident with what was going to happen.

Gemma offered us a range of strategies, some more gentle than others, but the plan was going to have to involve some crying. Before getting Gemma’s help we had tried a number of gentle strategies including sitting in the room with her, sitting outside the room and holding her hand, but none of these had worked as our stubborn little madam knew how to get what she wanted. What I liked about the plan was strategies to specifically engage our toddler so that she felt positive about bedtime and really wanted to stay in her bed all night. The first night was pretty awful, but we saw improvement night on night.  She is now sleeping well and going to bed much easier and quicker, with no drama. She is well rested and is proud of herself for staying in her bed all night. 

Gemma was so supportive along the way and helped guide us through the process. She facilitated us to do, what we knew we needed to do, through a step by step plan and we are so grateful for her support.

From Sarah, Mummy to Poppy aged 3 - Hagley


Book an appointment for a free 15 minutes consultation below, or if you would like to speak to me today please do call or email me now on 01384396379 or email
Your Information

Please tell me a little about what's happening...